What's special about Neilson® Dairy Oh!®?
Neilson® Dairy Oh!® milk comes from Ontario dairy cows fed a special diet containing DHA, an omega-3 fatty acid.
Neilson® Dairy Oh!® milk is microfiltered to provide that pure, fresh, delicious taste your family has come to expect from the Neilson® brand... and just like your regular milk only vitamins A and D are added.*
Why Neilson® Dairy Oh!®?
Omega-3 fatty acids contribute to good health and normal growth and development.
DHA, an omega-3 fatty acid, supports normal development of the brain, eyes and nerves.
How does Neilson® Dairy Oh!® fit into your family's balanced diet?
"Canada's Guide to Healthy Eating" recommends two to four servings of milk products per day. To get one serving of milk products, simply drink one cup of Neilson® Dairy Oh!® milk with 0.01 grams of DHA.
( * Only vitamin D is added to homogenized milk.)
FAQs
What is Neilson® Dairy Oh!® milk?
Neilson® Dairy Oh!® milk is the first fresh milk from Ontario dairy farms with DHA, the omega-3 fatty acid that supports normal development and maintenance of the brain, eyes and nerves from the moment of conception through adulthood.i
What is DHA?
DHA (Docosahexaenoic acid) is a key omega-3 fatty acid.
Omega-3 fatty acids contribute to good health and normal growth and developmentii and must be obtained through our diets.
DHA specifically, supports normal development and maintenance of the brain, eyes and nerves in people of all ages.
Is DHA a natural nutrient or is it made from chemicals?
DHA is a natural nutrient.
DHA is the omega-3 fatty acid that supports normal development and maintenance of the brain, eyes and nerves. Good sources of DHA are fish, such as salmon, tuna and halibut.iii Omega-3 eggs also provide some DHA.
And now, thanks to Neilson®, you can get some DHA in every glass of delicious Neilson® Dairy Oh!® milk.
How much DHA is my family getting and how much do they need?
Nutrition researchers say that Canadians' intake of DHA is low. Estimates for DHA intakes in Canadian children ages 2 to 4 years of age indicate an average intake of approximately 17 milligrams of DHA per dayiv, while the average North American adult consumes only 78 milligrams per day.v
The chart below details suggested adequate daily intake levels of DHA (plus EPA) as outlined by The Institute of Medicine (National Academy of Sciences, U.S.A.) and the National Institute of Health.
Life stage |
DHA (+ EPA) |
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Children Ages 1-3 |
70 |
Adult Men |
160 |
Women |
110 |
During Pregnancy |
140 |
While Breastfeeding |
130 |
Higher intakes of DHA are suggested during pregnancy and lactation to provide for normal development and functioning of the brain, eye, and nerve tissue of the fetus and infant.
Health Canada has not yet established Recommended Daily Intake levels for DHA.
Why has Neilson® introduced a milk with DHA?
DHA is the key omega-3 fatty acid that supports normal development and maintenance of the brain, eyes and nerves in people of all ages. Enriching milk with DHA is a convenient, simple way to allow Canadians to increase their DHA every day!
How does the DHA get into the milk?
Selected Ontario dairy cows are fed a unique diet containing DHA, developed by a team of experts at the University of Guelph, with support from Dairy Farmers of Ontario. The result is pure, fresh, delicious milk with naturally occurring DHA in every glass...
What does Neilson® Dairy Oh!® milk taste like?
Neilson® Dairy Oh!® milk tastes exactly like other Neilson® milks.
Neilson® Dairy Oh!® milk is microfiltered to provide that pure, fresh, delicious taste your family has come to expect from Neilson®.
Does Neilson® Dairy Oh!® milk contain more fat than other milk?
No. The total fat content of Neilson® Dairy Oh!® milk is identical to that of regular milk.
One cup (250mL) of 2% Neilson® Dairy Oh!® milk contains 5 grams of fat.
One cup (250mL) of homogenized Neilson® Dairy Oh!® milk contains 8 grams of fat.
How can I get more DHA into my family's diet?
Dietitians suggest we eat a balanced diet, sourcing nutrients from a wide variety of foods, and DHA is no exception.
Fish, such as salmon, tuna, halibut and sardines, as well as fish oil capsules, are the primary sources of DHA – however it's not always easy to get everyone to eat fish or take fish oil capsules. Omega-3 eggs also provide some DHA.
Neilson® Dairy Oh!® milk, the first milk with 0.02 grams (20mg) of DHA per serving of homogenized milk, is now another convenient way to get some DHA into your family's diet… one the whole family will enjoy!
(2% Neilson® Dairy Oh!® milk contains 0.01 grams (10mg) of DHA per serving.)
Is it safe for infants, when they are weaned from breast milk or formula, to drink Neilson® Dairy Oh!® milk?
Yes, once your pediatrician has advised that you can begin feeding your child cow's milk, Neilson® Dairy Oh!® milk can most certainly be consumed in place of other milk. In fact mother's breast milk naturally contains DHA, which is passed to the baby during feeding, and in 2003 the Canadian government approved the first infant formula with DHA to be sold in Canada.
So introducing Neilson® Dairy Oh!® milk after weaning from breast milk or DHA enriched formula is a good idea because unless your child is eating fish or omega-3 eggs on a regular basis he will likely have very little DHA in his diet, which supports normal development and maintenance of the brain, eyes and nerves.
Is it possible for a person to consume too much DHA?
DHA is the omega-3 fatty acid that supports normal growth and development of the brain, eyes and nerves in people of all ages. Your body will first use DHA to meet specific needs and then will simply use any remaining DHA for energy in the same way it does for other nutrients we consume on a daily basis.
Canadians consume very low levels of DHA compared to populations that enjoy fish on a much more regular basis. In Japan, for example, the average daily consumption of DHA is estimated to be 400 milligrams per day. This amount equates to five times the average daily intake of Canadians. The DHA per serving of Neilson® Dairy Oh!® milk is 0.02 grams (20 milligrams) per cup of homogenized milk and 0.01 grams (10 milligrams) per cup of 2% milk. Simply drink and cook with Neilson® Dairy Oh!® milk whenever you would typically use regular milk.
i Youdin, KA., et al. Essential fatty acids and the brain: possible health implications. Int. J. Neurosci., 2000; 18 :383-399
ii Youdin, KA., et al. Op. cit.
New government regulated nutrient content claims. Health Canada has approved this statement for Neilson® Dairy Oh!® milk.
iii http://www.cfsan.fda.gov/~lrd/tpo
iv Holub, BJ. (unpublished) Department of Human Biology and Nutritional Sciences, University of Guelph.
v Raper et al. Omega-3 fatty acid content of the US food supply. J. Amer. Coll. Nutr., 1992; 11:304-308
Professionals
Neilson® Dairy Oh!® milk is the world's first fresh milk with 0.01 grams (10 milligrams) of DHA per serving. An all-natural milk, Neilson® Dairy Oh!® comes from Ontario dairy cows fed a unique diet containing the omega-3 fatty acid, DHA.
To learn more about Neilson® Dairy Oh!® milk and the related health benefits of the omega-3 fatty acid DHA, simply click on the link below and click on the Send button on the e-mail. An information package will be mailed to you.
Thank-you for your interest in Neilson® Dairy Oh!® milk.
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Attention: Consumer Relations
Nutritional Information
Microfiltered to provide that pure, fresh, delicious taste your family has come to expect from Neilson®. Neilson® Dairy Oh!® milk has the identical nutritional profile of regular milk with one exception... Neilson® Dairy Oh!® milk contains DHA, the omega-3 fatty acid that supports normal development of the brain, eyes and nerves in people of all ages.
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Neilson® Dairy Oh!® 1% Milk |
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Ingredients: Partly Skimmed Milk, Vitamin A Palmitate, Vitamin D3 |
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| DHA per 250mL serving 0.01g (10mg) |
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Neilson® Dairy Oh!® |
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Ingredients: Partly Skimmed Milk, Vitamin A Palmitate, Vitamin D3 |
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| DHA per 250mL serving 0.01g (10mg) |
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Neilson® Dairy Oh!® |
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Ingredients: Homogenized Milk, Vitamin D3 |
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| DHA per 250mL serving 0.02g (20 mg) |
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| Ingredients: Partly Skimmed Milk, Sugar, Cocoa, Modified Milk Ingredients, Salt, Carrageenan, Artificial Flavour, Colour, Vitamin A, Palmitate, Vitamin D3 |
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| DHA per 250mL serving 0.01g (10 mg) |
The World's First
Neilson® Dairy is proud to bring to Canadians a World's First - fresh milk with 0.01 grams (10 milligrams) of DHA per serving. DHA is the omega-3 fatty acid that supports normal development of the brain in people of all ages.
Congratulations and a very special thank-you must go to the team of experts at the University of Guelph, and Dairy Farmers of Ontario, without whom this product would not be possible. Years of work went into developing the unique feed now fed to selected Ontario dairy cows, enabling this milk to be made naturally - as natural as the way the cow produces it – with the added health benefits of 10 milligrams of DHA per serving.
Where to Buy
Neilson® Dairy Oh!® milk is now available in the following grocery stores across Ontario:
- Zehrs
- Fortinos
- No Frills
- Real Canadian Super Store
- valu-mart
- Independent (Your Independent Grocer)
- Price Chopper
